Oct 28, 2021
Introductions are light years better than referrals; however, most advisors don't know how to duplicate the clients that are likely to make those introductions! It’s crucial that you must first uncover and quantify them.
- Total Customer Value (TCV) = 1 Yr Revenue | 3 Yr Revenue | 5 Yr Revenue
- Total Maven Value...
Oct 21, 2021
The single question that outperforms every customer survey, customer satisfaction score and quality assessment tool -- plus uncovers your best customers for introductions.
- The net promoter score is the single best gauge for your marketplace success.
- "How likely is it that you would recommend INSERT COMPANY NAME HERE to...
Oct 14, 2021
The Time-Lag Property and Loss (P&L) statement is the only real-life financial view of your business. Understanding it can drive strategy and solve many, many problems in running your practice.
- P&L statements are a vertical snapshot frozen in time. The balance sheet or net worth statement is also a snapshot.
- Revenue...
Oct 7, 2021
Understanding and applying the Cost-Credibility Matrix will keep both your time and your money focused on promotional opportunities that you can control and that matter most.
- High Cost + Low Credibility = Worst combo possible. (cringy billboards)
- Low Cost + Low Credibility = Next worst quadrant.
- High Cost+ High...